MK 330: Email Marketing

Program
Level
Undergraduate
Credits 3

Email marketing is vital to modern businesses and a primary tool in any skilled marketer’s toolkit. In this course, students will learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, students will know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. Students will also build your own marketing campaign. 

This online class has optional live sessions.