MK 369: Food/Beverage Marketing

Program
Level
Undergraduate
Credits 1
Take a delectable journey through our Food and Beverage Marketing course, where students explore the art and strategy behind culinary brand promotion. Dive into the unique challenges and opportunities within this vibrant industry, from restaurant marketing and food product branding to culinary events and social media campaigns. Through case studies and hands-on projects, participants will develop a nuanced understanding of consumer tastes, market trends, and effective storytelling in the world of gastronomy. Equip yourself with the skills to craft compelling culinary narratives, engage diverse audiences, and succeed in the ever-evolving landscape of Food and Beverage marketing.
Prerequisites